Montreal's Arcade Fire have enjoyed great success with the release of their latest album, The Suburbs. The group's third studio album scorched up the Billboard Top 200 in its first week, knocking Eminem's The Recovery from the top spot. Although Em's taken the throne back since, Arcade Fire are still in the Top 10 mix.
The group is now aiming at doing a little trend-setting. After broadcasting their recent gig at MSG live over YouTube, they continue to embrace the internet age with the web experience based on their next single, "We Used to Wait." An amalgamation of HTML5, Google Chrome and Google Maps, the interactive video focuses on taking the user back to the place of their childhood (literally). Once on the page, a simple text field asks the user to enter the address of their childhood home. From there, the show begins.
The experience can be a powerful one, especially if you haven't visited your old home in many years. It was something else watching it all unfold. Even if you aren't wowed by it, you'll agree that it's unique and cutting-edge. The interactive portion of the video plays out brilliantly and I found myself gawking at my screen. I won't spot that bit, but I will say that it's pretty damn cool.
The only potential drawback is that the site must be launched in Google Chrome. I was always looking for a reason to install Chrome, so I finally made the leap (btw Chrome does load pages faster than Firefox!) All in all, it's pretty cool. Oh, and the song is amazing too.
Click here or the image above to visit the video page.
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